Your franchise fees buy the brand, the loyalty program, and the reservation system. They don’t buy your CompSet. AdellaHotel runs the marketing your brand fees don’t cover — local capture, non-room revenue, AI search, group sales, property reputation — so your RevPAR Index climbs above 100 and stays there.
RevPAR, RPI vs CompSet, non-room contribution, property reputation, group pipeline — in plain English, the moment it happens. Built for the owner-operator and GM, not the brand HQ. Because AdellaInsight monitors your STR data, your reviews, and your channels 24/7, your numbers are always current.
The number every franchised hotelier already lives on. RPI of 100 means fair share. Above 100 means you’re taking share from your CompSet. We get you there with the marketing the brand doesn’t run.
F&B, meetings, parking, spa, ancillary — non-room revenue is where margin lives in franchised hotels. The brand markets rooms. We market everything else.
TripAdvisor, Google, Booking.com — reviews are property-specific, not brand-aggregated. We monitor every one, respond in your voice, and surface service-gap patterns before they spread.
Brand.com markets the brand. Your property has to win local. Google Business Profile, local SEO, brand-compliant property landing pages, AI search visibility, and paid conquest against your CompSet — the marketing layer that pushes your RPI from 94 to 112.
Your brand fees pay for room marketing. Non-room revenue — restaurant, banquet, parking, spa, wellness, golf — is yours to win or lose. We run dedicated campaigns for each ancillary line, with attribution back to property GOP, not just RevPAR.
Group and corporate sales are local relationships the brand can’t deliver. We build the inbound funnel (group sales landing pages, RFP automation, corporate rate programs) and the outbound (LinkedIn targeting for travel managers, sports-team coordinator outreach, wedding-planner partnerships).
Reviews are property-specific, not brand-aggregated. TripAdvisor, Google, Booking.com responses in your voice. AI search optimization (ChatGPT, Perplexity, Gemini, Google AI Overviews now cite specific properties for “Hampton Inn near downtown Austin” queries). The trust signals that earn the next booking.
Your franchise fees pay 2.5-4.5% for brand marketing. That marketing builds the brand — it doesn’t fight your CompSet. AdellaHotel runs the local capture, non-room programs, group sales, and AI search that brand fees don’t cover. Same brand affiliation. Better RPI. More GOP.
No replacing your brand-required vendors. No fighting your PMS. We work on top of Marriott Digital, Hilton Worldwide Sales, IHG Concerto, Wyndham’s Wyndham.com — running the marketing the brand doesn’t.
“Hampton Inn near downtown Austin” — the brand doesn’t fight this. We do. Google Business Profile, local content for every nearby attraction, neighborhood landing pages, brand-term defense, and the local SEO that puts your property above the brand’s national site.
Google Ads on competitor brand terms within your market. Meta and Instagram for non-room amenities. LinkedIn for corporate travel managers. All built to your brand’s creative standards from day one, so nothing gets flagged in a QA inspection.
Restaurant marketing for local diners (not just guests). Spa and wellness packages. Parking revenue optimization. Meeting room bookings. Each ancillary line gets its own funnel — with attribution back to property GOP, the number that matters for ownership returns.
Group sales landing pages with RFP automation. LinkedIn targeting for corporate travel managers. Sports-team coordinator outreach. Wedding planner partnerships. Local corporate rate programs. The pipeline your DOSM should already be building but rarely has time for.
Travelers ask ChatGPT, Perplexity, and Google AI Overviews for hotel recommendations with neighborhood, brand, and price built in. We make sure your property surfaces with the structured data, neighborhood signals, and review patterns AI cites — even when there are 12 Hamptons in your metro.
TripAdvisor, Google, Booking.com, Expedia — reviews are property-specific and the brand can’t respond for you. We monitor every review, respond in your voice within 24 hours, surface service-gap patterns before they spread, and protect the score that drives 30%+ of conversion lift on OTAs.
When you complete a Property Improvement Plan, the brand expects post-PIP RevPAR lift. The local market won’t hear about your renovation unless you tell them. We run the PIP marketing campaign that turns capex into RPI gains — new photography, refreshed content, local PR, paid relaunch.
RevPAR, RPI vs CompSet, GOP by channel, non-room contribution, group pipeline — reconciled to your PMS and STR data. The owner-facing report that ties marketing to property value, not the brand’s national-rollup dashboard that hides your specific performance.
Travelers now ask ChatGPT and Google AI Overviews — “Hampton Inn near Austin airport with a pool and breakfast?” The answer is one specific property. We make sure it’s yours with structured property data, neighborhood signals, and the review patterns AI looks for when picking among same-brand properties.
Your hotel runs on AdellaInsight — the same marketing engine behind Adella. It watches your CompSet around the clock via STR data, monitors review pace across TripAdvisor and Google, tunes paid search bids when a sister property eats your share, and reallocates spend toward whatever channel is filling rooms today. A traditional agency reviews your account quarterly. Yours never stops.
You don’t need a bigger marketing budget. You need the brand-required vendors to stop being the only thing fighting for you. A two-point RPI improvement on a 120-room property at $150 ADR is roughly $13,000 a month in incremental RevPAR — covering the Growth plan with margin to spare.
See the price up front and pick what fits your room count and brand affiliation. You can start the same day — no setup fee, no replacing brand-required vendors.
Your STR data, PMS, brand portal, and current marketing get audited in 5 business days. You get a Decisions Log: current RPI vs CompSet, where your non-room revenue is leaking, what brand-compliant moves we’ll run first.
Local SEO goes live. Paid search and conquest activate. Non-room campaigns launch. AI search optimization deploys. Reputation monitoring kicks in. Group sales funnel builds. You watch the dashboard track your RPI climb above 100.
One flat monthly price, month-to-month, no setup fee. Your ad budget is always yours and always shown clearly.
We’re not on your brand’s approved vendor list. We’re not pretending to be. We run alongside Marriott Digital, Hilton Worldwide Sales, IHG Concerto, and Wyndham’s tools — covering the marketing the brand doesn’t (local capture, non-room, AI search, groups, reputation). Brand-compliant from day one. Same total spend. Better RPI. More GOP.
Pick a plan in a couple of minutes, or talk to a US strategist who’ll walk through your current RPI and CompSet position. No pressure.